will.i.am scolded by 'Voice' UK bosses for texting during live show?
Published Apr 30 2012, 17:41 BST | By Paul Millar
© BBC / Wall To Wall
The Black Eyed Peas singer was caught on camera using his phone during Saturday's live show.
According to The Sunday Express, producers told the coach that he appeared "unprofessional" as well as "rude and disrespectful" by not paying attention to the stage.
The 37-year-old insisted that he "wasn't being rude" and was simply conforming to the "new way" fans follow the singing contest.
He wrote on Twitter on Saturday: "If you saw me on my phone I wasn't being rude... I was connecting to people watching."
On Sunday, the star added: "TV, phone, laptop, & tablet... its a new day... if I don't tweet during live TV I'm not connecting to people watching in the new way."
will.i.am axed contestant Sophie Griffin on last night's Voice results show.
So what if he was texting he was connecting with the people and it's interesting to get his thoughts while the show is going on. The bosses at the BBC clearly don't know about connecting with the people.
May 1st 2012 at 9:29pm
I actually prefer Will if I'm honest because he seems to speak with sincerity. I find him quite warm and witty and spend much of the show watching his facial expressions. I think each of them bring something different in both personality and experience and it is their engagement with each other that I find keeps me coming back
May 1st 2012 at 7:09pm
I liked him tweeting during the show, it's more interesting to see the judges engage with people on twitter and give their opinions and feedback as it goes on. Don't see the problem myself.
May 1st 2012 at 7:07pm
Yeah, I know cos talking to the camera that's pointed at you is so last year, much better to type something you don't even know anyone is reading.
May 1st 2012 at 4:18pm
Will.I.Am is 37. It says "The 37-year-old insisted that HE..."
May 1st 2012 at 3:12pm