The gender split for searches of both shows was also notable. The Voice had a 58%:42% split towards men and Britain's Got Talent had a 56%:44% split towards women.
Britain's Got Talent's Jonathan Antoine was the most searched for contestant on Yahoo! over the weekend. Both talent shows launched with good ratings at the weekend.
The Voice averaged 8.43m (37.6%) between 7pm and 8.20pm, peaking with 9.6m (42.3%) at 7.45pm, while Britain's Got Talent peaked with 10.93m (44.9%) with an average of 9.43m (39.2%) from 8pm, adding 567k (2.5%) on ITV1 +1.
During the shows' 20-minute clash, The Voice beat Britain's Got Talent with 8.9m (36.2%) against 6.71m (27.3%)