'Britain's Got Talent' beats 'The Voice' in Twitter war
Published May 15 2012, 15:22 BST | By Mayer Nissim
As well as smashing The Voice UK in the TV ratings over the weekend, Britain's Got Talent reportedly beat its BBC rival in the social media war.According to figures released by digital marketing agency Silverbean, Britain's Got Talent was mentioned 1.1 million times on Twitter in the week leading up to its final, compared to 134,000 tweets for The Voice.
© Ken McKay/TalkbackThames/Rex Features
© BBC/Wal to Wall/Guy Levy
With the caveat that the weekend saw the Britain's Got Talent series final, while The Voice was just in its third week of live shows, Simon Cowell's programme registered over 6,500 tweets per hour, compared to 5,000 for its rival.
Neil Robbins, managing director of Silverbean, said: "The popularity gap between the two programmes is much greater than the difference suggested by TV viewing figures
"Social media is becoming vital to the success of these programmes and in future producers may have to consider ways they can integrate social media support for acts into their results."
He added: "ITV also took a more proactive stance to Twitter, suggesting hashtags for many of the acts at the end of their performances, and integrating Twitter into their mobile app, which also helps to explain their success."
Eventual winners Ashleigh & Pudsey were the most tweeted act with 50,000 mentions, while the fifth-placed Loveable Rogues were second-most tweeted with over 32,000.
Britain's Got Talent received 13% positive tweets and 7% negative, while The Voice registered 14% positive and 6% negative.
Watch Britain's Got Talent winner Ashleigh Butler talk about taking Pudsey to Hollywood below:
The intelligent viewer will know that `The Voice` as well as being boring,the producers have taken an ancient format,added swiveling chairs and claimed it was a new format...unlike BGT which has lots of new and mixed entertainment and plenty of laughs
May 29th 2012 at 12:11pm
To be fair to The Voice, BGT was on daily over a much shorter period so maybe it was just better scheduled to build this kind of buzz? Full data on the twitter stats over here http://www.silverbean.co.uk/blog/britains-got-talent-beats-the-voice-on-twitter.aspx
May 17th 2012 at 2:33pm
To be far it was the final and does anyone care how many are tweeting about these programmes. This whole 'ratings war' has been blown out of proportion.
May 16th 2012 at 11:14pm
Alternatively, maybe The Voice appeals to a more intelligent type of viewer, one who can actually watch the programme without the need for incessant distraction from constantly-updated social media. The fact people have the lack of attention span / lack of need to pay attention to spend so much time tweeting during BGT suggests it can't be that engrossing.
May 15th 2012 at 4:40pm
Like Will.I.Am?
May 15th 2012 at 5:42pm