'Britain's Got Talent' exec: 'Voice UK is stiff competition'

Published Mar 24 2012, 16:42 GMT  |  By Paul Millar

Britain's Got Talent boss Richard Holloway has conceded that The Voice is "stiff competition" for the ITV talent show.

However, the executive producer expects his programme to emerge with "a good million or couple of million" more viewers than its BBC opposition.

Both reality shows, which have been heavily promoted by the broadcasters, clash for 20 minutes in tonight's schedules between 8pm and 8.20pm.



Holloway told The Guardian: "The Voice is a good show and has had a fantastic amount of success in America. BBC One have kept their cards close to their chest [over the format].

"They've got some very good judges - some household names who have been very good on The X Factor before."

Though questioning its entertainment value, he claimed: "It's a very repetitive format, so we'll have to see how people hook into that. The auditions shows are somewhat more fascinating than the live shows."

Holloway nonetheless admitted of the head-to-head rivalry: "There's no question about it, it's stiff competition for us. We will have to see. I wouldn't say I'm super-confident but I'm confident."

"Optimistic" about an initial victory, he added: "The advantage we have is, our show has far more variety, and Ant and Dec. I would like to think that we're a good million or a couple of million more than The Voice."

Britain's Got Talent airs at 8pm on ITV1, while The Voice launches at 7pm on BBC One.

> The Voice UK - How does it work?

Watch Simon Cowell, Alesha Dixon and Amanda Holden talking to Digital Spy about Britain's Got Talent below: