Rebecca Adlington's Olympics swimming bronze grabs 9.6m
Published Jul 30 2012, 13:46 BST | By Paul Millar
Interest in the fortunes of Team GB swimmer Rebecca Adlington
was high last night (Sunday, July 29), early overnight data suggests.
Adlington's freestyle bronze drew a peak audience of 9.7m at 8.15pm, with BBC One's 7pm-10pm coverage averaging a strong 7.19m (29.5%).
Rowing got the day underway with 2.96m (34%) from 9am, then swimming had 3.73m (33.4%) between 11.30am and 1pm, and cycling raced off with 4.7m (31.9%) from 1.15pm until 5pm. Olympics Breakfast
pulled in 1.25m (38.2%) at 6am, while late-night roundup Olympics Tonight
fetched 2.24m (17.1%) from 10.30pm.
Over on BBC Two, Sue Barker's eclectic presentation of tennis, boxing, archery and beach volleyball drew 2.25m (12.1%), the channel's joint best audience of the day. The Antiques Roadshow
followed with the same rating, but an inferior share of 10%.
BBC Three's coverage of Team GB's 3-1 win over UAE scored 1.4m (6.1%) between 7pm and 11pm. 968k (5.8%) were viewing between 2pm and 9pm for gymnastics, archery and sailing, prior to which 620k (6%) watched beach volleyball, badminton and cycling.
This meant BBC Three beat its previous high of 5.8% with a 6.1% all-day share, its best ever. Meanwhile, BBC One averaged 28% throughout the day.BARB ratings data supplied by Attentional