Sky1's Don't Stop Me Now is a talent show, which is designed to be more fun when the acts fail than when they succeed. If an act loses the support of the audience, they can fire, drop or bungee acts out of the studio in hilarious fashion.
However, tonight's launch episode wasn't all giggles and silliness. The Amanda Byram show managed to find its very own SuBo act in singer Matthew Hewitt.
He didn't look like a popstar with his XXL baggy blue shirt and slightly sweaty forehead, but once he hit the first note of Etta James's 'At Last', the audience, hosts Byram and Louie Spence and the viewers at home were left with egg on their face.