Wayne Rooney prostitute for C4 'Sugar ­Daddy' show?

Published Jul 10 2011, 12:13 BST  |  By Colin Daniels

Helen Wood, the escort who slept with Wayne Rooney, has apparently signed up to star in a new Channel 4 series.

The show is being produced by Sarah ­Dillistone - who is also behind The Only Way Is Essex and Made In Chelsea - and follows five girls who offer their company to wealthy businessmen in exchange for 'financial assistance'.

"The project was ­originally inspired by a website called ­seekingarrangement.com, which is billed as 'the premier Sugar ­Daddy ­dating site'," a source told the Sunday Mirror. "It provides an opportunity for rich ­businessmen to offer ­'financial assistance' to single and attractive girls in exchange for their company.

"The ­programme is to be based around five girls seeking such ­arrangements. It plans to show the girls' side of the story and the ­exciting, lavish ­lifestyle that such an ­arrangement can provide.

"A pilot has been made and the ­programme makers are now in extensive talks with Channel 4, who appear very likely to take it on board. They feel that with the headlines that Helen created from her work as an escort girl, she is perfect to be the face of the new programme."

A Channel 4 spokesman added: "There's a media ­debate about ­high-profile personalities being ­unfaithful. We're looking at a number of ideas to get a glimpse into the lives of the women involved."

Wood recently insisted that she doesn't regret hurting Coleen by having sex with her husband.