London 2012 Olympics: BBC sees record digital growth
Published Aug 4 2012, 13:31 BST | By Colin Daniels
The BBC has attracted record visitors to its digital coverage of the London 2012 Olympics.
Cait O'Riordan, the corporation's head of product for Sport and the Olympics, blogged
that the broadcaster has seen huge growth across PC, mobile, tablet and connected TV (Red Button).
© PA Images / Owen Humphreys/PA Wire
© PA Images / John Giles/PA Wire
The BBC Sport website has seen an 80% rise in users, with Olympics webpages attracting a peak of nearly 8 million readers (UK) and 10.4 million (Global). The previous Sport site record was 5.7 million (UK) and 7.4 million (Global).
People accessing BBC Olympics content on mobile devices is also significant. A peak of 2.3m mobile users accessed content on Wednesday, with around 1.5m having downloaded the BBC Olympics smartphone app.
The BBC Sport website has received 29m requests for its Olympics interactive video streams, with a clip of Bradley Wiggins
winning his gold medal seeing 729,000 requests - the biggest so far.
Each of the BBC's 24 Red Button streams drew 100,000 viewers at some point during week one of the Olympics, with 17m accessing the Red Button so far.
The biggest event on the Red Button up to now was the Men's Road Race with Mark Cavendish, which drew an audience of 1.3m.
Online activity has mirrored that of TV, peaking during Team GB's big medal moments.Photo gallery: London 2012 Olympics:
Copyright: Martin Rickett/PA Wire/Press Association Images
Mo Farah with his two gold medals.