Apple expands iTunes Movies in the Cloud to the UK

Published Jul 20 2012, 15:56 BST  |  By

Apple iCloud Logo
Apple has expanded its ITunes in the Cloud service in the UK to include movie content.

Users can now retrieve past purchases on any device thanks to back-up support through the iCloud online storage portal.

Apple previously introduced iCloud functionality in the UK to cover music, books and app purchases, and later added TV content with a subsequent update.

The Cupertino-based company's latest update brings extensive iCloud support to 37 countries in total, including Australia, Ireland, Canada and New Zealand.

Apple is rumoured to be preparing a major overhaul of its iTunes service to help people more easily organise and share their content through deeper cloud integration.

The firm will also launch a new mobile operating system, iOS 6, in the autumn.