Plan B 'ill Manors' gig to stream live on YouTube
Published Jul 17 2012, 11:42 BST | By Andrew Laughlin
An intimate London gig by Plan B to promote his new album ill Manors
is to be streamed live on YouTube next week.
Under a deal between music content specialist LoveLive and Plan B's label 679/Atlantic Records, the show will be shown live for free on LoveLive's YouTube channel
on Monday, July 23.
The online event is available for Plan B fans anywhere in the world, with the content to be produced using multiple camera angles and streamed live to homes and devices in broadcast-quality HD.
Plan B - real name Ben Drew - announced the event on the LoveLive channel this morning, as well as on his social media sites.
The show will be staged at a secret location in South London to an audience of invited fans. It will feature Plan B's past hits, along with exclusive and as-yet-unheard tracks from ill Manors
Special guest appearances on the night will come from Kano and Labrinth, as well as Mancunian punk-poet John Cooper Clarke, who also appears in Drew's directorial debut film of the same name as the album.
Alongside the live concert, Plan B fans can also access a director's cut of the performance, backstage footage and interviews via the LoveLive YouTube channel.
"We are thrilled to be collaborating with YouTube, Plan B and Atlantic Records to produce this unique event," said Toby L, the creative director at LoveLive.
"This stream will mark the first in a regular series of live performances to the LoveLive channel, where - beyond the show itself - we want to provide the definitive fan experience.
"Plan B is an amazing talent with a fanatical and rabid global following; we couldn't be more delighted to kick off with such a visionary artist for the series."
YouTube senior director of music partnerships, Patrick Walker, said that the Google-owned video sharing site was intent on expanding its live music offering to "satisfy the hunger for great original content".
"We're delighted to announce that Plan B's London gig will be live streamed via YouTube, giving fans worldwide the ability to tune in and take part in the experience," he said.
Atlantic Records general manager Mark Mitchell said that it was key to launch ill Manors
with "an event that conveyed the magnitude and level of excitement" around the album.
"Working closely with LoveLive and YouTube to achieve this, Plan B will now be performing on the world's biggest stage so his global audience can share in this special moment, no matter where they are," said Mitchell.
"We are all very excited about celebrating its launch in such a unique and innovative way."