Twitter extends 'expanded tweets' functionality to media partners
Published Jun 15 2012, 15:01 BST | By Tom Miller Twitter
has announced new functionality allowing users to preview content, view images and play videos from media partners within their timelines.
Writing on the Twitter blog
, product team director Michael Sippey explained: "You've probably expanded tweets before to play videos from YouTube or see photos from Instagram. Now, a diverse and growing group of new partners like The Wall Street Journal
, Breaking News
also deliver rich content inside tweets containing a link to those websites."
On clicking a tweet containing a partner link, Sippey adds: "You can see a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer."Digital Spy
editor David Moynihan commented: "This is a really exciting development considering how many people consume news through Twitter. Our developers have added the required code to DS
and we hope to be selected as a partner."
The microblogging platform recently unveiled tailored trends
and a redesigned logo