Galaxy S3 launch triggers mass smartphone upgrade
Published May 29 2012, 12:10 BST | By Andrew Laughlin
The launch of Samsung's Galaxy S3 smartphone
has triggered a more than 100% increase in sales of Android smartphones on eBay.
UK customers who pre-ordered the S3 get their hands on the premium new handset today (May 29), with the product going on general sale here tomorrow (May 30).
According to figures released by eBay, the announcement of the S3 earlier in the month
has resulted in British people "preparing to upgrade their handsets en masse".
eBay reports that listings of Android smartphones have risen 119% over the last month, while listings of Apple's iPhone are up 45%.
The average selling price of a smartphone on eBay is currently £109, although that rises to an average of £213 for an iPhone.
Recent research by eBay indicated that 12% of those that sell their unwanted items on the auction site do so in order to upgrade to new models.
eBay believes that people are listing their phones in preparation for snapping up the Galaxy S3, which is already the most pre-ordered gadget in 2012
"We've noticed a real trend in consumer selling for a tech 'upgrade', but this is the first time anything other than an Apple product has sparked such a selling frenzy," said eBay spokesperson Laura Wilkinson.
"With the launch of the Galaxy S3 on the horizon, Brits that want to keep up with the latest tech trends have learned that they can help fund their new purchase by selling an unwanted previous model to raise some cash."
However, UK customers who are hoping to purchase the Pebble Blue version of the quad-core Galaxy S3 may be disappointed
suffered reported problems in its colour manufacturing process.