Sainsbury's rivals Apple with music download service
Published May 4 2012, 15:30 BST | By Andrew Laughlin
Sainsbury's has announced a new music download service, enabling customers to earn Nectar points by downloading tracks and albums.
The new service, available from Sainsbury's Entertainment
, offers consumers 2.3m songs to download, including singles and entire albums.
Tracks start at 89p, while chart albums will cost £6.99 each and 'Deal of the Week' albums will be available at £4.99. Customers are being offered their first individual track download for free until May 6.
To differentiate the service from Apple iTunes and other music download stores, Sainsbury's said that each download will earn customers Nectar Card loyalty points.
The supermarket chain said that it will also guarantee the lowest price possible on pre-orders, so if someone purchases an MP3 and the price drops ahead of the release, Sainsbury's will refund the difference.
Users visiting the "easy-to-use" music download website can preview music tracks before deciding whether to proceed to purchase, said Sainsbury's.
"This launch of our new MP3 music service enables our customers across the UK to get digital music at great value," said Mark Bennett, the head of Entertainment (Online) at Sainsbury's.
"This is the first step in our expansion to offer digital entertainment alongside our existing range of CDs, games, film and books catalogue."
Sainsbury's music manager Peter Selby added: "'Downloading Made Easy' is central to our music offering and we have ensured that the process is as simple as possible for all our customers, who can be safe in the knowledge that all their favourite music will be will be available at the touch of a button."
The launch of Sainsbury's music download store comes after a court ordered UK internet service providers to block access to The Pirate Bay
, after a music industry trade body accused the site of mass copyright infringement. > The Pirate Bay increases traffic following court ban> Deezer rivals Spotify with music app development tool