MC Hammer, the US rapper best known for hit record 'U Can't Touch This', has announced plans to challenge Google, Bing and Yahoo by launching his own search engine.
The 49-year-old, real name Stanley Kirk Burrell, appeared at the Web 2.0 summit in San Francisco this week to unveil WireDoo, which he claimed will offer a "deeper type of search".
He explained that the service adds "relationship" information around search results, such as a search for 'car' also throwing up information on models, mileage, insurance quotes, and even dealerships near your location.
"I thought it would be interesting to share one of the things I was working on. It's not an attempt to reinvent search. You can always make things better," said Burrell.
"We were working on what we could do with data to make it better. I'll be careful when I say that - I just saw [Google co-founder] Sergei [Brin] in the back."