'Made in Chelsea' Jamie Laing launches Candy Kittens with cast - pics
Published Aug 8 2012, 18:02 BST | By Daniel Sperling
Made in Chelsea favourite Jamie Laing has opened his first Candy Kittens sweet shop in London with help from his co-stars.
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The entrepreneur celebrated having his idea of a confectionary store run by models realised last night (August 7) when he welcomed the likes of Spencer Matthews, Millie Mackintosh, Francis Boulle, Francesca 'Cheska' Hull and Oliver Proudlock to a launch party at Raffles Members Club.
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Laing also made an appearance this afternoon for Candy Kittens' first day of business, where he greeted a mass of young fans.
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Speaking to Heat at the launch event, Laing declared: "This is like my baby and I'm watching my baby take its first steps. It's like when a baby goes, 'Dada'."
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Asked what attributes make a perfect Candy Kitten, he explained: "[They are] sexy, they're fun, they're desirable, they're cute, they're girl next door. They're like Elisha Cuthbert, Mila Kunis, Kate Hudson.
"They're just fun girls and they're girls that would eat a snail and not care, hold worms, good fun girls."
So excited to see that Jamie has finally launched the Candy Kittens store! i wrote ages ago about how he will need to manage his brand reputation online )http://www.koozai.com/blog/branding/candy-kittens-business-start-up-from-an-online-marketing-perspective/) because he will eventually get high profile press coverage for the brand and it's os nice to see it's all going well for him and the brand is getting great attention!
August 10th 2012 at 10:53am