Speaking about the show, E! Entertainment President Suzanne Kolb explained: "Ryan Lochte captured everyone's attention at the Summer Olympics with his athletic prowess and his utterly unique and unaffected approach to life.
"He is an incredibly endearing personality who is sexy, entertaining and fun. Watching this show, I believe people will fall into three categories: they want to be him, sleep with him or mother him."
We know what we'd choose!
The 28-year-old sports star has been busy promoting his show and sharing his sexy underwear snaps too, like this one, with the caption: "Do I look a lil tanner haha! Headed to my ESPN shoot."
The Only Way Is Essex star Tom Pearce gets wet and naked in a steamy shower for a new photoshoot - and reveals that he broke up with Lauren Goodger because she still loves Mark Wright.
The reality TV favourite told Now that he had an "alright" sex life with his former TOWIE co-star, but there was "so much baggage" left over from her failed relationship with Wright that it never would have worked.
Pearce also revealed that he had "a cuddle" with Josie Gibson after being set up on a date and thinks the Big Brother winner would "jump on" him if given the chance.
"She thinks I look like a young Elvis, so I sent her a picture of me dressed up as him," he revealed. "We also spoke about having a kiss, but Josie told me she's a bad kisser. She said she gets too excited.
"I didn't really get what she meant, but I think she was implying she'd jump on me."
For more pictures of Tom Pearce, buy this week's issue of Now magazine, out now.
The run is called 'Streak for Tigers' (a pack of tigers is called a streak) and is set to take place on August 15. The ZSL is hoping fearless fundraisers will rise to the challenge to help the charity continue its vital conservation work.
It's the battle of the pecs between two buffed-up members of male strippers Dreamboys this evening, and it's up to you to choose who owns the best.
Could it be Dreamboy Peter?
Or maybe Dreamboy Rowan?
It's a dream come true!
Tweet your answer to @TheDreamboys - is it #Rowanpecs or #Peterpecs - and they'll let you know via Twitter who has won. Your tweet will go into their exclusive "Pecs Lotto" with the chance to win four tickets to a Dreamboys show.
Efron stars alongside Bridesmaids actress Rose Byrne, Arrested Development's Michael Cera and Seth Rogen in the Nicholas Stoller-directed comedy which centres around a frat boy whose unruly behaviour begins to disrupt a local neighbour's family life.