George Lamb launches 'Time Well Mis-spent Foundation'

Published Jul 13 2012, 15:40 BST  |  By Mayer Nissim

George Lamb has launched a foundation to help people "mis-spend" their time.

Research from Cadbury's Wispa has claimed that while 80% of people feel guilty about taking time out, 60% would like to "mis-spend" more of their time.



Lamb combined 224 videos, 98 books, 178 CDs, a cup of tea and a Wispa bar to make a giant domino rally to pour milk into his hot drink.

Lamb said: "Time Well Mis-spent is a great philosophy. It has the potential to uncover some interesting, quirky and sometimes plain ridiculous ideas.



"Creating the domino rally was totally pointless, but epic! And I hope it will inspire others to get their creative juices flowing and to apply to The Cadbury Wispa TWM Foundation."

The Cadbury Wispa Time Well Mis-spent Foundation was launched on the Wispa Facebook page and closes on August 20, with £1,500 of prizes available each week.