Nicklas Bendtner breaks UEFA rules with 'lucky pants' - picture

Published Jun 15 2012, 09:20 BST  |  By Tom Eames

Nicklas Bendtner has accidentally broken UEFA rules regarding sponsorship.

The Arsenal striker lifted his shirt after scoring for Denmark against Portugal at Euro 2012 on Wednesday (June 13) to reveal his green underpants bearing the logo of bookmakers Paddy Power.



Denmark's football association are sponsored by Ladbrokes, and have told the player that he must not wear the item of clothing again.

Bendtner has since claimed that he was unaware that he could be breaking any advertising laws.

"It is just a pair of lucky boxer shorts that I used in the first game as well and have used before the tournament," he said.

"I didn't know that I was breaking any rules but I am aware of that now."

Paddy Power later tweeted a photo of him wearing the logo, echoing his "lucky pants" phrase, which has promoted claims of a purposely planned commercial stunt.

Bendtner will have presumably broken the UEFA rule that states that "all kit items worn during the final tournament must be free of any sponsor advertising".

It is not known whether underpants come under their description of "kit", however.

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