Recent months have seen will.i.am fully embrace his stay in Britain while serving as coach on The Voice UK. If he's not running through a countryside village with an Olympic torch, he's singing for the royal family in front of Buckingham Palace - and so it's only fitting that the music video accompanying his latest single takes place in front of London's Tower Bridge.
What's more, Will seems to have developed a sense of what the British public enjoy most. Whether it's rooting for the underdog by giving the relatively unknown Eva Simons a moment to shine or satisfying our healthy appetite for a four-to-the-floor club anthem, the US star ticks most of the boxes. While the lyrics hardly evoke Shakespeare ("The dope crusader, funky terminator/ I created me a rocker just so we could rock it later"), the final result is strangely similar to the British capital: hectic and loud, yet somehow irresistible.
Watch the music video for will.i.am's 'This Is Love' below: