With CD:UK in the dumper and Top of the Pops only wheeled out to fill the holes in the BBC's Christmas schedule, we're full supporters of acts employing the tried and true method of using TV adverts to promote their new track. The latest to follow suit is DJ Fresh, who, after a string of minor chart hits, is ensuring the Lucozade Lite-endorsed 'Louder' won't be another to go unnoticed.
Like sipping on a bottle of the electrolyte-infused liquid, its wobbly drum 'n' bass lines are guaranteed to satisfy many a club-goers craving for a three-minute fix of hang-banging, fist-pumping and head-spinning music. "It's gonna get louder," warns guest vocalist Sian Evans on the hi-NRG chorus before breaking into a glorious middle 8 that sounds like a lost '90s classic - prompting the response, 'Don't worry love, keep cranking that dial!'.