Justin Bieber is adamant his new album Believe will expand his already rather hefty fanbase. March 2012 saw the Canadian sensation turn 18 and with it came the stripped-back and moderately seductive 'Boyfriend', reminiscent of Justin Timberlake's ascent into pop maturity. Keen to appeal to music lovers on the other side of their GCSE exams, can his latest collection help him achieve his weighty ambitions?
It's an agenda that begins immediately as the star shifts from the 'Baby' bowling alley to the nightclub on opening cuts 'All Around The World' and 'As Long As You Love Me'; both underpinned with dancefloor-ready beats and spiralling synths as he sings about the party lifestyle and how much he loves his gal. Strangely appealing vocal trickery not only helps hide the effects of puberty, but ensures every song will slot easily enough into today's chart.
Justin's unlikely friendship with Lil Wayne means the Young Money roster are on hand to help add a touch of swag to proceedings. Fellow Canadian Drake serves up a demure hip-hop tune with 'Right Here', while Nicki Minaj is on intro duty for 'Beauty and a Beat'. The former is a '90s-inspired R&B jam bursting with class, the latter a storming clubland head-bopper courtesy of pop guru Max Martin.
He reveals his softer side on self-penned acoustic track 'Be Alright' as he sings about the pressures of a long-distance relationship ("All alone in my room, waiting for you to call soon"), presumably about current beau Selena Gomez. It's a poignant reminder that behind the mic headset, Michael Jackson-inspired choreography and sensationalist headlines there's a budding musician and young adult with a very promising future.
Tracks to download: 'All Around The World', 'Right Here', 'Beauty and a Beat', 'Be Alright', 'Maria' (Deluxe only) If you like this, you'll like: Chris Brown, Usher, Jason Derulo
Listen to Justin Bieber's 'All Around The World' below: