Sky to show Goodwood Festival of Speed in 3D
Published Jun 29 2012, 14:25 BST | By Andrew Laughlin Sky
has announced plans to broadcast the Goodwood Festival of Speed in 3D as part of a technology collaboration with Sony.
The satellite broadcaster will team up with consumer electronics giant Sony to film the showpiece motoring event in high definition 3D for the first time.
Coverage will air early next week on the Sky 3D channel, Europe's first channel dedicated to just 3D programming.
Sony and Sky also recently teamed up to produce 3D coverage of the Isle of Wight festival and beam it to Sky 3D customers.
In what is claimed to be a world first, Sony's PMW-TD300 single-lens shoulder-mount 3D camcorder will be used in conjunction with the SR-R1 SRMASTER recorder to capture two content streams at Goodwood simultaneously in both 2D and 3D.
The same technology will be utilised by the BBC and ESPN to shoot this year's Wimbledon finals in 3D, with the coverage to be shown live on the BBC HD channel.
At Goodwood, shots from the TD300 and SR-R1 will be supplemented by traditional 3D rig setups using Sony HDC-P1 cameras.
Nine 3ality rigs will be set up on the hill and three Element Technica rigs used in the studio to give comprehensive 3D coverage.
"Goodwood Festival of Speed is one of the world's most prestigious motoring events and we're proud to be leading the way in bringing the action in stunning 3D to customers," said Robin Broomfield, 3D operations development manager at Sky.
"We're always working to cater for the growing demand for outstanding 3D content and look forward to continuing our relationship with Sony and Telegenic to deliver the most immersive 3D experience possible."
Sony's head of 3D Mark Grinyer said that 2012 has "really seen 3D come of age and become the natural choice for broadcasters looking to deliver the best, most complete viewing experience".
He added: "There has been massive demand for 3D productions this year from sporting events like Wimbledon, to alternative content such as the Isle of Wight Festival, and Goodwood is the latest production to be given the 3D treatment.
"This opportunity to bring another of the summer's most hotly-anticipated events to Sky viewers in 3D will give British motoring fans an experience like never before."
The Goodwood Festival of Speed will be broadcast in standard and high definition on Sky Sports across the weekend, and in 3D on Sky 3D on July 2.