Twitter stock exchange launches online
Published Mar 22 2012, 16:29 GMT
By Andrew Laughlin
A new fantasy real-time stock exchange has launched online that allows users to trade in celebrities, brands and companies based on their positive or negative share on Twitter
The service, called twiDAQ, involves would-be investors forecasting whether Twitter users such as Lady GaGa
and Stephen Fry will gain more or less share of "voice" on the microblogging site.
There are stock lists based on celebrity and politics, along with various special sections. For example, the twiDAQ website currently has a "Team GB" index featuring all the British athletes, monitoring how their influence increases or decreases on Twitter ahead of the London Olympics.
Trading patters from the five main twiDAQ markets worldwide will impact on each account's market value, and the most savvy investors will gain "kudos" from their peers. A prize fund is also planned in the future which will work like a share dividend.
The site features an overall list of the top 100 shares at the moment, presently showing strong gains for the BBC's Formula One presenter Jake Humphrey and actress Jessica Alba, but losses for 'iPad' and BBC_TopGear.
A ticker runs across the bottom of the website revealing the latest stock prices.
Jim Morrison, the founder of twiDAQ, said: "The twiDAQ game is a fun way for people to trade in Twitter accounts' share of voice and predict what will happen based on real-time mentions of celebrities, companies or brands.
"We know that the more people play it, the better it gets, with a more volatile market and tougher competition to be top investor in different indices, whether that's the 'Celebrity 100' or top UK politicians."
The beta of twiDAQ attracted more than 2,500 people during the development phase. After the service went public, it is attracting over 800 new users every day.
Alongside the stock exchange, twiDAQ also provides real-time analysis of Twitter sentiment for brands and companies, offering a "valuable barometer" of how companies and people are perceived by the public.
Morrison gave the example of Google making a new product announcement and then being able to see how the positive or negative mentions affect its twiDAQ share price in real-time.
"TwiDAQ offers an engagement platform for companies and brands to link to their loyalty programmes where they can reward their top investors with loyalty points or giveaways, thereby generating more interest in their Twitter pages," said Morrison.
"There really is no other site out there that turns Twitter into a game at the same time as offering a very detailed real-time analysis for brands and companies on how the Twitter global community thinks they will perform in share of online voice."
Users can sign up for twiDAQ
now by using their existing Twitter account details.> Twitter turns six with 140m active users